One story. Twelve visual treatments.

Compare the actual reference artwork below. The earlier approved films are included where available. These are style references; the new dialogue version is a separate generation.

Original five treatments

2. Surreal editorial

PREVIOUSLY APPROVED MOTION TEST

Expressive painted shapes and a more imaginative editorial world.

3. Stop-motion puppet

PREVIOUSLY APPROVED MOTION TEST

Tactile characters and a handmade miniature-store feel.

4. Graphic novel

STILL REFERENCE · NOT YET ANIMATED

Bold ink, rough print texture and strong blue-red contrast.

5. Hand-painted 3D

STILL REFERENCE · NOT YET ANIMATED

Dimensional characters, warm light and soft painted surfaces.

Three new directions

Four Gap campaign concepts